KPI: Engagement was an all time high at over 90% in all mobile bookings.
Role: Research, UX/UI Designer
Product: Zoomcar (App + Web Experience)
Problem Statement: As a zoomcar user, I should be able to view contextual information to make the informed decision so that I can enjoy the trip worry free.
KPI: Creating a unique and differentiated UPI experience in India's highly competitive and incentive-driven market to rival giants like Google Pay, Phone Pe and PayTM.
Role: Research, Senior UX/UI Designer
Product: PayPal (Android + iOS App)
Problem Statement: As a PayPal user, I should be able to easily send and receive money, split bills with friends, track group expenses, and borrow money, so that I can enjoy financial flexibility and convenience.
KPI: Building a new product experience from ground up—with a focus on user delight, discovery & engagement that increases DAU/MAU and user retention up by 2x
Role: Research, Director of UX
Product: CashKaro (App + Web Experience)
Problem Statement: As a CashKaro user, I should be able to easily find and complete a purchase with the best offers and terms & conditions, so that I can receive my cashback correctly and maximize my savings.
Case study coming soon
KPI: How We Identified a Market Gap, Conceptualized, Designed, and Implemented India's First Bike-Sharing Service with over 15000 trips per day.
Role: Research, UX/UI Designer
Product: Zoomcar (PWA Experience)
Problem Statement: As a PEDL user, I should be able to easily locate, book, and return a bike so that I can effortlessly use this affordable and environment-friendly cycle-sharing service for short trips around my city.
Case study coming soon
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