Shadman Ahmed

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Hello there!

Portfolio 2024

With over two decades of diverse and enriching experience in visual and UX design, I have left indelible mark in renowned corporates and startups, such as PayPal, Network 18, Zoomcar, CashKaro and my current role as Head of Design at Turno.

I oversee the entire spectrum of user experience and interface design while shaping UX and product strategy. My proficiency extends beyond design execution to a strong foundation in research methodologies, blending qualitative and quantitative insights to drive breakthrough solutions.

Design Philosophy

Design should solve users pain points first—features, business goals, etc will follow automatically.

Any consumer product experience—is not just about an app. A holistic experience could have an offline experience (think retail, pick up points, customer service outlets) to online (app, web, raising tickets, easy to use) to aftersales (solving tickets quickly, operational experiences). Hence product and design should think beyond just one facet of an experience and look at solving the pain points hollistically.

Post office hours, I try to take out some time to illustrate on Procreate or write articles on Medium. Some days call for writing poetry or doing hand lettering .

Illustrations/Hand lettering

Medium articles

The Downloads Delusion- Why Metrics Don’t Make Great Products

Two decades in the desing industry, and I’ve seen it all: gleaming pitches promising milliopns of downloads, hdfdf

Two decades in the desing industry, and I’ve seen it all: gleaming pitches promising millions of downloads…

4 min read

How LinkedIn ensures they are helping users with micro-interactions and helpful gestures

How LinkedIn ensures they are helping users with micro-interactions…

How LinkedIn ensures they are helping users with micro-interactions and helpful ge…

In this app critique session, I review seven small but significant and powerful features on LinkedIn that add to an excellent experience for job-seekers.

In this app critique session, I review seven small but significant and powerful features on LinkedIn that add to an…

In this app critique session, I review seven small but significant and powerful features on LinkedIn that…

5 min read

How WhatsApp can reduce anxiety, fear, and repercussions by solving this pain point.

How WhatsApp can reduce anxiety, fear, and repercussions by solving this pain..

How WhatsApp can reduce anxiety, fear, and repercussions by solving th…

A ‘UX Pain Point’ series—aimed to add value to existing products, address user pain points, or suggest an experience that has been long overdue.

A ‘UX Pain Point’ series—aimed to add value to existing products, address user pain points, or suggest an experience.

A ‘UX Pain Point’ series—aimed to add value to existing products, address user pain points, or suggest..

2 min read

Pet projects

Design Better UX