Free Resources
Find me on
Medium
Dribbble
Behance
Hello there!
Portfolio 2024
Design, for me, isn’t just about solving problems—it’s about creating experiences that users don’t forget. Every product I’ve touched tells a story, shaped by the people who use it. From the first idea to the final interaction, I’ve always asked one question: How can we make this feel more human?
Zoomcar’s TripBuddy
2018
A testament of how we used a cognitive bias called the peak end rule to build this product and address multiple pain points.
CashKaro’s Digital Store
2023
A never ending saga of feature vs need. Business vs user need.
PayPal’s Payment
2021
A testament of how we used a cognitive bias called the peak end rule to build our product
PayPal’s Pix
2021
A testament of how we used a cognitive bias called the peak end rule to build our product
Zoomcar’s PEDL
2018
A testament of how we used a cognitive bias called the peak end rule to build our product
Zoomcar’s ZAP
2018
A testament of how we used a cognitive bias called the peak end rule to build our product
CashKaro’s Missing Cashback
2022
A testament of how we used a cognitive bias called the peak end rule to build our product
Feel free to drop a mail to
sayhello@shadmanahmed.com
or find me on
All rights reserved
shadmanahmed.com
Shadman Ahmed
Shadman Ahmed
Hello there!
Portfolio 2024
A curated collection of my past projects, showcasing a diverse range of skills and a relentless pursuit of creating impactful solutions.
Click through the individual projects to delve into the details, including challenges faced, solutions developed, and the final outcomes.
KPI: Engagement was an all time high at over 90% in all mobile bookings.
Role: Research, UX/UI Designer
Product: Zoomcar (App + Web Experience)
Problem Statement: As a zoomcar user, I should be able to view contextual information to make the informed decision so that I can enjoy the trip worry free.
How We Used First Principle Thinking to Design a New Engaging Store Page Experience
KPI: Building a new product experience from ground up—with a focus on user delight, discovery & engagement that increases DAU/MAU and user retention up by 2x
Role: Research, Director of UX
Product: CashKaro (App + Web Experience)
Problem Statement: As a CashKaro user, I should be able to easily find and complete a purchase with the best offers and terms & conditions, so that I can receive my cashback correctly and maximize my savings.
Case study coming soon
KPI: Creating a unique and differentiated UPI experience in India's highly competitive and incentive-driven market to rival giants like Google Pay, Phone Pe and PayTM.
Role: Research, Senior UX/UI Designer
Product: PayPal (Android + iOS App)
Problem Statement: As a PayPal user, I should be able to easily send and receive money, split bills with friends, track group expenses, and borrow money, so that I can enjoy financial flexibility and convenience.
Designing for Health: How One Product Changed the Behavior of Indian Consumers
KPI: How We Identified a Market Gap, Conceptualized, Designed, and Implemented India's First Bike-Sharing Service with over 15000 trips per day.
Role: Research, UX/UI Designer
Product: Zoomcar (PWA Experience)
Problem Statement: As a PEDL user, I should be able to easily locate, book, and return a bike so that I can effortlessly use this affordable and environment-friendly cycle-sharing service for short trips around my city.
Case study coming soon
View all projects →
Design Philosophy
Design should solve users pain points first—features, business goals, etc will follow automatically.
Any consumer product experience—is not just about an app. A holistic experience could have an offline experience (think retail, pick up points, customer service outlets) to online (app, web, raising tickets, easy to use) to aftersales (solving tickets quickly, operational experiences). Hence product and design should think beyond just one facet of an experience and look at solving the pain points hollistically.
Feel free to drop a mail to
sayhello@shadmanahmed.com
or find me on
All rights reserved
shadmanahmed.com