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Portfolio 2024
Zoomcar’s TripBuddy
2018
How do you transform chaos into clarity?
This product deep dive into
CashKaro’s Digital Store
2023
A never ending saga of feature vs need. Business vs user need.
PayPal’s Payment
2021
A testament of how we used a cognitive bias called the peak end rule to build our product
PayPal’s Pix
2021
A testament of how we used a cognitive bias called the peak end rule to build our product
Zoomcar’s PEDL
2018
A testament of how we used a cognitive bias called the peak end rule to build our product
Zoomcar’s ZAP
2018
A testament of how we used a cognitive bias called the peak end rule to build our product
CashKaro’s Missing Cashback
2022
A testament of how we used a cognitive bias called the peak end rule to build our product
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